The Producer


PRIMAL URGE RECORDS is owned and managed by Michael Rien.

All artists have an urge to communicate and express their desires, bringing them out from the subconscious to the conscious. Some have a clear cut plan, some fill in the blanks as they go along.


We are a production and arrangement studio, created and run by multi-instrumentalists and engineers who know what music can be, should be, and ultimately must be.


PAST CLENTS - Sharon Azrieli, Cantor Boaz Davidoff, Sarah Sokal, Itsik Romano AKA Izi Roma from OrgYpOp, Jason Frechette AKA Jason Lovebuzz, Von Dalia, Chanda M, Christina Fantis, Senga Jeffe, Jason Walters AKA Abe Froman from Special Ops, Papi Mason, John Hislop, Dee Luxe, Powerland, The Stone Rocket, M'Haiti Muffin, Ben Graur, Rick Wylde





BENT BUILDING PRODUCTIONS is owned and operated by my close friend, Bassist, Tone AKA Wally Thornhill.

Back in the early 2000s Tone and I were playing in four projects together. Special Ops, Orgypop, Nettye Stamper, and Tamashi. We've done many great shows and recordings together and I have learned a lot along the way, and continue to do so.